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Real estate marketing in Turkey

Jul 1, 2021
Phoenix Team

Real estate marketing in Turkey is a study specialized in examining the needs and desires of current and future customers in owning real estate in Turkey, the purpose of which is to help to own a property in return for profits, and this comes through research and investigation of customer requirements, and their alignment with their specific budgets for real estate investment.

Real estate marketing in Turkey

Real estate marketing in Turkey is a study specialized in examining the needs and desires of current and future customers in owning real estate in Turkey, the purpose of which is to help to own a property in return for profits, and this comes through research and investigation of customer requirements, and their alignment with their specific budgets for real estate investment.

Real estate marketing is a branch of marketing, and it is the factor responsible for the success and empowerment of many real estate companies, as the latter is based on the following three stages that revolve around creating

Real estate marketing is one of the branches of marketing science, and it is responsible for the success of the work of many real estate companies, and the concept of real estate marketing is based on 3 stages that are summarized by finding the real estate opportunity, promoting the required property and completing the sale deal, and anyone can pursue real estate marketing, especially those who work in real estate companies and agency offices Real estate and real estate developers.

There are two methods of traditional and modern real estate marketing in Turkey:

Traditional real estate marketing: This method relies on traditional means, including paper ads, advertisements on newspapers, TV, or over the phone.

Modern real estate marketing: or electronic marketing, which is done through the use of Internet sites and social networking sites that are used more often at the present time and also is done through smartphone applications.

As for the means of real estate marketing, it is also divided into two parts, the choice of the approved method is made by the owner of the property, and each method has its advantages and disadvantages, and the means are summarized as follows:

Exclusive real estate marketing: This is done by signing an exclusive marketing contract between the owner of the property and the real estate agent, and the contract stipulates that the real estate agent will market the required property separately and not to sign with another real estate agent, under certain conditions, and within a specified period, all of that In return for a commission that is specified in the contract, and among the advantages and disadvantages of exclusive marketing:

Among the advantages of this method are:

The ability to manage the marketing process in a professional manner.

Maintain the privacy of the property owner.

An appropriate method for evaluating a property's market value.

The faults include:

The price is determined by the real estate agent, something that the investor is obliged to accept

Choosing one real estate agent may pose a problem if the agent is not professional or does not have many social relationships that may help sell the property quickly.

Non-exclusive real estate marketing

This method is done by signing a marketing contract with several real estate agents at the same time, and the commission is paid to the agent who sells the property, and the advantages and disadvantages of non-exclusive real estate marketing are summarized as follows:

Features:

The speed of selling the property, resulting from competition between real estate agents, and this is because it is offered to a greater number of people interested in the property.

Ability to cease commitment to any agent at any time.

The ability to personally market the property from the client, which results in saving the amount of commission that will be paid to the real estate agent.

Among the disadvantages of this method

Usually, the sale is personally managed by the property owner, which causes the property to be sold at a price lower than the real estate price, due to the lack of sufficient experience with the property owner in real estate marketing methods.

The spread of the real estate's presence information on a number of real estate websites or real estate offices is evidence that the price of the property is negotiable and that it needs urgent sale, which may contribute to lowering its price.

Before choosing a real estate marketing company, the investor must take the features and characteristics that would be present in a successful real estate marketer, including:

Long and successful experience in the real estate field.

The ability to form broad social relationships and enables him to collect a lot of information that may be useful to him in his work.

To be familiar with the real estate law in the country and to know its updates, in order to avoid falling into fraud and fraud.

There are many companies of real estate marketing in Turkey you should just make the right choice .

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Turkish Citizenship, About Turkey, Turkey Properties, Istanbul Properties, Phoenix City Home

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Property management in Turkey Istanbul properties Turkish citizenship Turkey properties Turkey real estate Home for sale in turkey

Real estate marketing in Turkey

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